BEGINNERCOURSE

Presenting Persuasively

This 5-hour course is suitable for anyone and overviews the basics of good deck building, storytelling, public speaking, and slide design. Use the presentation tool of your choosing, or learn the ins and outs of Pitch.

Taught by

Zach Grosser

Improve your pitches with these tips for making a persuasive presentation that connects with your audience. In addition to reviewing the basics of good deck building, learn how to speak more confidently, tell engaging stories, and craft slides to highlight your content best.

This course is excellent for everyone looking to advance their presentation-making and public-speaking skills. Over 5-hour, you’ll develop your skills, see real-world examples, watch as I create an entire presentation from scratch, and make your own deck through activities and assignments.

Use any presentation tool, like Keynote, PowerPoint, Google Slides, and Figma, or learn how to use Pitch, a fast and easy means for creating beautiful slides collaboratively.

Chapter 01

Introductions

Meet Zach, learn about him, the course, presentation design, persuasiveness, and pick the right tool for you to use to build out your project.

A warm welcome to this course, Presenting Persuasively. Get an overview of this project-based learning experience and what it includes.

Lesson 01

Welcome & Introduction

A warm welcome to this course, Presenting Persuasively. Get an overview of this project-based learning experience and what it includes.

An introduction to 1. Presentation Design, and how it’s similar and different to other design practices, and 2. Persuasiveness and why you would want to convince your audience with your presentations.

Lesson 02

Introduction to Presentation Design & Persuasiveness

An introduction to 1. Presentation Design, and how it’s similar and different to other design practices, and 2. Persuasiveness and why you would want to convince your audience with your presentations.

You can use many tools for presentation design; let’s chat about a few of them and the pros and cons of using each for your presentation project.

Lesson 03

Tools Overview

You can use many tools for presentation design; let’s chat about a few of them and the pros and cons of using each for your presentation project.

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Chapter 02

Presentation Design Fundamentals

Before we learn how to make our presentations more persuasive, this chapter focuses on reviewing and reinforcing what makes Good presentations.

You have a lot to share and want to present it in the best way possible. But first, organizing that information into a clear, compelling story is priority number one.

Lesson 01

Storytelling

You have a lot to share and want to present it in the best way possible. But first, organizing that information into a clear, compelling story is priority number one.

Let’s put what we learned into action. Follow along as Zach creates an outline for his presentation, and you do the same.

Lesson 02

Bulleted Lists

Let’s put what we learned into action. Follow along as Zach creates an outline for his presentation, and you do the same.

Lesson 03

Information Density

In this lesson, we discuss the importance of information density in presentations and emphasize that slides should contain different content than the presenter's speech. Use visuals and less text on slides to avoid overwhelming your audience, and consider different formats for live presentations and PDF versions.

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Chapter 03

Persuasive Presentations

Up-level your good presentations to be more convincing, confident, and memorable.

We all have our own goals for our presentations. But to make a deck compelling to our audience, we have to make our presentation for them.

Lesson 01

Understanding Your Audience

We all have our own goals for our presentations. But to make a deck compelling to our audience, we have to make our presentation for them.

Lesson 02

Looking at Your Slides Through Their Eyes

Understanding your audience’s goals better starts with viewing your presentation through their eyes. Imagine what your slides look like with their priorities in mind.

Make a present that sticks with your audience for a long time. You may want to create a memorable presentation so you’re top of mind for the hiring decision, or recall you budgetary request at just the right moment.

Lesson 03

Memorability

Make a present that sticks with your audience for a long time. You may want to create a memorable presentation so you’re top of mind for the hiring decision, or recall you budgetary request at just the right moment.

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Chapter 04

Bringing It All Together

A presentation creation speed run you can follow along or use to review and reinforce your first project from the previous chapters.

Lesson 01

Bringing It All Together

In this lesson, I speed-run the entire process of creating a persuasive presentation with a different example than the Sign-up Flow deck used in the previous lessons.

Thank you! I appreciate you taking the time to learn with me. I hope you have a lot of success presenting your ideas and persuading your audiences.

Lesson 02

Closing & Next Steps

Thank you! I appreciate you taking the time to learn with me. I hope you have a lot of success presenting your ideas and persuading your audiences.

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Get access to Presenting Persuasively

Practical, go-at-your-own pace learning, with help from our industry experts and experienced teachers
Projects and code that you can alter and include in your own sites and portfolio
Resources to get you started and going post-course

Your instructor

Zach Grosser

Owner + Managing Director at Zacht Studios

Zach Grosser is the owner and managing director of Zacht Studios, a presentation design agency focused on company storytelling and fundraising. Formerly, Zach was Communications Design Lead at Square and Design Education Manager & European Community Advocate at Figma.